Live VIP coaching for the people who carry the conversation — so you can lead on value,
answer price pressure without discounting, and protect your margin, with total integrity.
Live and virtualYour real cases, not case studies1:1 or small group
Who this is for
You are the one in the room when the price comes up.
Maybe you sell your own expertise. Maybe you own the company and sales landed on your desk
because there was no one else to hand it to. Either way, nobody is coming to have that
conversation for you.
Experts who sell what they know
Professional speakers, consultants, coaches, real estate agents, insurance and
financial advisors, and B2B sales producers.
Owners and entrepreneurs who sell what they built
Small business owners and founders who run sales themselves — selling products,
selling services, or selling an idea to investors. The pitch is the same skill.
Typically already earning $100k–$500k a year and stuck on the same plateau: losing
business to lower-priced competitors, discounting to close, or burning out chasing volume.
Allergic to manipulation. Willing to invest in your own skill the way an athlete
invests in training.
Two ways to work, one standard
Some clients want the room to themselves — every minute on their own deals, their own
deficiencies, their own presentation. Others want the group, because a consultant hearing
how an insurance advisor answers “it’s too expensive” walks away with something they
would never have found inside their own industry.
Both exist. You choose which one fits, and you can start with either.
What you’ll learn
Price stops being the conversation.
How to prevent price from becoming the main conversation.
The questions that uncover outcomes, risk, and urgency, so value becomes obvious.
How to translate what you sell into impact your clients can feel.
A calm, professional way to answer “too expensive” without discounting.
How to differentiate when every competitor looks the same.
MAGNA Value Conversation Map
1 page
Price Objection Response Script
Fill-in-the-blank
Value Proof Builder
Template
How the sessions work
You bring a live deal. You leave having practiced it.
Every session is virtual, and every session is interactive. This is not a lecture with a
chat window open in the corner.
Step 01
Bring the real case
A negotiation in progress. A proposal that stalled. The presentation you have to give on Thursday.
Step 02
Learn the strategy
The technique that fits that specific situation — not a generic script you have to translate on your own.
Step 03
Practice until it is yours
Repetition, feedback, and another repetition — until the language comes out under pressure.
Knowledge itself is not power. Knowledge put into action is power.
Choose your format
Two ways in. Both start with the same free session.
You tell me which one you want on the registration form, and we use the free session to
make sure it is the right call before you commit to anything.
1:1 VIP Premium
Just you and me.
Individual attention, built entirely around your situation — maximum personalization,
in content and in format.
Your real, specific gaps in negotiation, value selling, and sales presentation.
Your live cases, analyzed together — deal by deal.
Planning, preparation, and refinement of the strategy before you walk into the room.
Every minute of the session is yours.
Choose your rhythm
One, two, or four hours a week — or immersion half-days and full days when you need
to move fast. Tailor-made in content and in format.
Not sure which one fits? Choose either on the form. We settle it together in the free session.
The four pillars
One system, four capabilities that compound.
Pillar 1
Personal Power and Convincing Self-Confidence
Pillar 2
Effective Negotiation and Value Selling
Pillar 3
Developing High-Impact Business Presentations
Pillar 4
Magna Influence Business Growth Accelerator
Before and after
The same pipeline, a different conversation.
Before the Club
Price becomes the main conversation too early.
You hear “send me info,” “we’re comparing options,” or “call me next quarter.”
You feel pressure to discount to keep the deal alive.
Your proposal becomes a negotiation document.
Competitors look “the same,” so the decision defaults to price.
Follow-ups feel like chasing.
After the Club
You prevent price from hijacking the conversation: value leads, price follows.
You ask the questions that uncover outcomes, risk, and urgency, so value becomes obvious.
You answer “too expensive” calmly and confidently — without discounting.
Your proposal becomes a confirmation of agreement, not the start of a negotiation.
You stand out by communicating impact, not features.
Your follow-up becomes a next-step process that moves deals forward.
Developed and led by
Fabio Marques
Creator of the Magna Influence Method — the Human Integrity Method,
where Leadership Excellence, Sales Excellence and Service Excellence converge.
He has been called “The Service Man,” “The Value Selling Expert,” and “A Global Authority
in Ethical Influence” — because he does not treat Service, Sales and Leadership as
separate disciplines.
Author of the bestseller Effective Value Selling and of sales concepts
such as Heart Share, CAVAR and PIB Selling. Three decades in sales. More than 300 companies
in 20 countries — including Apple, Audi, BASF, Citibank, Merck, Microsoft, Nestlé and Volvo.
3 decadesIn sales
300+Companies
20+Countries
200,000+Professionals trained
Testimonials
What others are saying
“
He shows the path. Even better, he allows you to discover it by your own means. Have been three years since I'd completed his course and I'm still learning from that. It completely changed my way to go throughout life and to face its everyday challenges. Happy, mindful, effective and rather spontaneous, Fábio Marques not only deserves the title as he is: the Man.
Andre Del Gaudio Chaves
“
Absolutely phenomenal speaker, message, method, and personality. I have 25 years in sales and that 30 minute presentation was more impactful than any virtual/live presentation I have seen in a very long time. Definitely looking forward to learning more with Fabio.
Errol Chung
“
I've had the pleasure of knowing and working with Fabio over the past several years. He is one of those rare business professionals who are able to combine valuable and unique expertise, superb communication skills, and true personal charisma. His presentations are inspiring, filled with golden information, and downright fun. Whether as a speaker, consultant, trainer, or coach, I give Fabio Marques my highest recommendation.
Keith Harmeyer
Free test-drive · VIP coaching session
Reserve your free session.
Tell me whether you want the 1:1 or the group, pick a date, and bring one real situation
you are working on right now. We will use it.
