Stop Losing Deals (and Margin) Because of Price

Struggling with any of this?

  • Price becomes the main conversation too early.

  • Prospects say “send me info,” “we’re comparing options,” or “call me next quarter.”

  • You feel pressure to discount to keep the deal alive.

  • Your proposal becomes a negotiation document.

  • Competitors look “the same,” so buyers default to price.

  • Follow-ups feel like chasing.

Don't worry, we can help!

PRESENTS

THE MAGNA INFLUENCE CLUB

A practical LIVE VIP COACHING PROGRAM for sales professionals and experts who sell high-value solutions and want a repeatable way to lead value-based conversations, handle price pressure with confidence, and protect margin, with total integrity.

Turn "Too Expensive" into "Let's Move Forward"

INFLUENCE WITH EXCELLENCE WHEN SELLING AND PRESENTING

Who it's for

Sales professionals and experts who sell their own services or expertise: professional speakers, consultants, coaches, real estate agents, insurance and financial advisors, and B2B sales producers.

Typically already earning $100k–$500k/year and stuck on the same plateau — losing deals to lower-priced competitors, discounting to close, or burning out chasing volume. Allergic to manipulation. Willing to invest in their skill set the way an athlete invests in training.

What You'll Learn

  • How to prevent price from becoming the main conversation

  • The questions that uncover outcomes, risk, and urgency, so value becomes obvious

  • How to translate what you sell into impact your clients can feel

  • A calm, professional way to respond to “too expensive” without discounting

  • How to differentiate when competitors look similar

What You'll Get

  • MAGNA Value Conversation Map
    (1 page)

  • Price Objection Response Script
    (fill-in-the-blank)

  • Value Proof Builder
    (template)

PROVEN EFFECTIVE PROGRAM

Built on 3 decades of real-world results across 300+ organizations in 20 countries, training 200,000+ sales professionals, commercial executives, coaches and consultants.

PILLAR 1

PERSONAL POWER AND CONVINCING SELF-CONFIDENCE

PILLAR 2

EFFECTIVE NEGOTIATION AND VALUE SELLING

PILLAR 3

DEVELOPING HIGH IMPACT BUSINESS PRESENTATIONS

PILLAR 4

MAGNA INFLUENCE BUSINESS GROWTH ACCELERATOR

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Developed by
Fabio Marques

Creator of the MAGNA INFLUENCE METHOD, author of the bestseller EFFECTIVE VALUE SELLING and of innovative sales concepts such as Heart Share, CAVAR, and PIB Selling, Fabio Marques is the international consultant and speaker with 30 years of experience in sales that has been hired by over 300 companies in 20 countries, including giants like Apple, Audi, BASF, Citibank, Merck, Microsoft, Nestlé, and Volvo.

BEFORE AND AFTER

Before MAGNA INFLUENCE CLUB

  • Price becomes the main conversation too early.

  • Prospects say “send me info,” “we’re comparing options,” or “call me next quarter.”

  • You feel pressure to discount to keep the deal alive.

  • Your proposal becomes a negotiation document.

  • Competitors look “the same,” so buyers default to price.

  • Follow-ups feel like chasing.

After MAGNA INFLUENCE CLUB

  • You prevent price from hijacking the conversation: value leads, price follows.

  • You ask the questions that uncover outcomes, risk, and urgency, so value becomes obvious.

  • You respond to “too expensive” calmly and confidently - without discounting.

  • Your proposal becomes a confirmation of agreement, not the start of negotiation.

  • You stand out by communicating impact, not features.

  • Your follow-up becomes a next-step process that moves deals forward.

Get the structure, language, and confidence to lead value-based conversations.

Register for free now.

FREE "TEST DRIVE"

VIP COACHING SESSION

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TESTIMONIALS

What others are saying

"He shows the path. Even better, he allows you to discover it by your own means. Have been three years since I'd completed his course and I'm still learning from that. It completely changed my way to go throughout life and to face its everyday challenges. Happy, mindful, effective and rather spontaneous, Fábio Marques not only deserves the title as he is: the Man."

- Andre Del Gaudio Chaves

"Absolutely phenomenal speaker, message, method, and personality. I have 25 years in sales and that 30 minute presentation was more impactful than any virtual/live presentation I have seen in a very long time. Definitely looking forward to learning more with Fabio."

- Errol Chung

"I've had the pleasure of knowing and working with Fabio over the past several years. He is one of those rare business professionals who are able to combine valuable and unique expertise, superb communication skills, and true personal charisma. His presentations are inspiring, filled with golden information, and downright fun. Whether as a speaker, consultant, trainer, or coach, I give Fabio Marques my highest recommendation."

- Keith Harmeyer

Copyrights 2026 | Fabio Marques Company